Internet Marketing: Integrating Online and Offline Strategies
Internet Marketing: Integrating Online and Offline Strategies
- Information Technology concepts easy to grasp: Students must understand the basics of the underlying technology that supports Internet marketing. This text makes rather complex IT concepts understandable to the student who has only the required MIS basics.
- Internet marketing is presented throughout as a global phenomenon: The Internet is a world without walls. Global material and examples are used throughout the text integrated by subject matter.
- Internet Exercises give students an opportunity to explore the topics and discussions in the chapter in the real-life setting of the Internet.
- Numerous screen captures from the Internet showcase real-world, and timely relative examples of concepts from the text.
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet–whether used as a medium of communication or as a channel of distribution–is only one component of the contemporary marketer’s arsenal. Th
List Price: $ 100.95
Price: $ 75.41
Internet Marketing and Advertising Training on DVD, 8 Hours in 113 Computer Video Lessons. Learn how to market and sell your product online with our easy to use video based training
- Over 8 hours of Video Based Training on DVD-ROM
- 113 individual video lessons, with all working files
- For Windows XP, XP Pro, Vista, Windows 7
- Each set comes shrink wrapped in its own DVD-style retail case
- Note: These are Computer DVD-ROMs and will not work in a TV style DVD player
Complete video based tutorial training on Marketing and Advertising your product on the Internet. Lessons are presented in step-by-step videos with a total running time of 8 hours in 113 individual video lessons. Each instructor-guided title is presented in full motion video, with the instructor clearly demonstrating each lesson in the actual program being taught while providing a full narrative description of each step. Training comes with all sample files used in the videos so that you can wor
List Price: $ 39.95
Price: $ 19.87
March 2nd, 2013
Really good,
There are a lot of these out here, but this one really aligned with my needs. I would highly recommend it.
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|March 2nd, 2013
Delivery was as promised -,
Can’t rate the book becuase it was purchased for someone else. I didn’t read it. Delivery was on time and the book was in excellent condition. The price was much better than at the university book store.
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